Maria Luisa Whittingham is a civic seamstress. She weaves business, social responsibility and family into a garment of retail longevity. From the durable and colorful threads of a matriarchal tradition and her own raw talent, she has created a popular business and brand: Maria Luisa. Here is the global back story of a local fixture.
Where did you learn the merchant tradition?
My first experience with the merchant tradition was very early on in my life. My mother, Carmen Mercedes Colon de Perez, had a bazaar in Cayey, Puerto Rico. I grew up exploring the back rooms and looking under the cases of her general store.
She started the store when she was in her 20s. She had an eighth grade education. When her mother died, she had to go to work and help the family as the eldest. She worked for a department store as their bookkeeper and manager.
When she opened her own store, she carried everything from soap to thread to handbags to dresses.
So your mother was your mentor?
She was my hugest supporter. She was definitely my mentor. For someone with little opportunity, she really maximized what she had. Later in her life, as a stay-at-home mother, she sewed. She was also a great seamstress.
I would sit under her sewing machine and take her scraps and sew. No lessons. I would just get a needle and thread and sew clothes right onto my dolls.
When we moved to the states in 1967, I was in fifth grade. I started sewing my clothes and by middle school, classmates were paying me $15 dollars to embellish their jeans. There was no fashion program at Hillcrest High School in Queens, so they combined art and home economics for me. I was able to produce products as part of my program.
At the end of my senior year, one of my teachers, Mrs. Clara Steiner, was so supportive, she scheduled a fashion show with students as models. I went on to the Fashion Institute of Technology.
What was your first job in fashion?
The first job I had was with London Fog. I was doing rain coats. One of my professors, Mary Ann Ferro, worked there and recommended me. I went to work at 512 Seventh Avenue, the coat building.
The Coat Building?
Yes, it was the coat building, outerwear, coats and suits.
I was the first employee hired out of college. I was there for two or three years. I was the assistant designer. Two of the coats I worked on made it big in the line. One became a best seller, the Freddie. It is so cool when you are standing on the subway platform and you see the coat you designed. It is really exciting.
My next stop was an independent company that designed and produced ice skater outfits. It was interesting and fun. I met a lot of good people there.
Then I went to College Town, a company that was similar in scale to London Fog. It was a big company out of Baltimore. At around this time, I had my son Christopher, and my division at College Town folded so I started working freelance.
Around this time, I went for my physical. My doctor got very serious and he said, “I want you to go have this test, it’s probably nothing at all I concerned about a lump on your ovaries. It’s probably nothing at all, but I am concerned.”
That was the first time I felt mortality, as such; not as a document that says I am going to live a long time, and I can turn in when I am old and it’s time to go. I saw that death can happen at any time. It turned out to be nothing. But it shook me to my core. I had a little baby.
So I went out and bought life insurance. I respected my parents, but I didn’t want to live their lives of always wanting more and having less than I needed. I realized I couldn’t wait.
Is this when you launched Maria Luisa?
I had been writing business plans that went nowhere. But after that appointment, I jumped at it. I saw a little spot when visiting Nyack from Monsey, where I lived at the time.
Where was your first store?
I started downstairs in the mall next to the YMCA in 1987. I started with $2k. I was 30 years old. Everything I sold, I made. I fashioned ribbons into belts, I made silk blouses, lace lingerie. It was half the size of my current back room. I had a friend who I used to ride the bus with. She had beautiful jewelry from France and fabrics that I bought to make my line.
After two moves inside of the mall at 37 South Broadway, I took the leap and opened on the corner of Burd and South Broadway where I stayed for 21 years, until I moved to my current locations at 77 South Broadway.
What was the business climate like in Nyack in 1987?
I started at the bottom of a business cycle, right after a market crash. I had no major money to lose. I still had a job. At the time, I was freelancing for Putumayo. I was doing all of their technical specifications for India.
Since I started at the bottom, I have always enjoyed growth. I had growth through a good number of years. Then came 9/11. It was a wake up call.
How did things change?
After that tragedy, I had to become smarter about how I bought, how I did business. When things are good you can afford to do a little of this, and a little of that. Today, there is no margin of error. You are already leaning on the negative. You can’t make mistakes.
In the business climate of the last ten years, you have to be constantly on the go, on the move. It’s like being on an obstacle course. Everything is in flux.
I hear that you are participating in trade delegations to other countries.
I went to Peru in 2013 for the first time. A representative of the Peruvian government walked into the store and invited me to join a trade delegation.
There have been two trips to Peru. My work is with communities in Lima and Ayacucho. I have developed a group of bags that arrived in September, 2014. They look like pillows, but are interpreted as bags. I use one all of the time.
Some of my vendors are not-for-profit companies like Malia Designs, that use the profits from their sales to reduce human trafficking around the world. The products that they make use already existing materials that are made by communities that are getting empowered also by crafting the product. One example is a bag made from recycled cement bags made in Cambodia.
Maria Luisa Boutique is located at 77 South Broadway in Nyack. You can learn more by visiting marialuisaboutique.com