photo by K.C. Bailey
by Katie Rosa Marchese
A Kickstarter campaign to raise $35,000 for a feature-length movie about Nyack magician, entertainer and inventor Mario The Magician successfully met its goal with only three hours to spare on Wednesday. Chief fundraiser, cheerleader, Magician’s Assistant and wife Katie Rosa Marchese offers this play by play summary of the last few days as well as thanks to everyone who helped put the “Building Magic” fundraiser over the top.
On August 4th, I looked at the status of our Kickstarter campaign and realized that we probably wouldn’t make our goal. Although we had been receiving pledges steadily over the past 27 days, we were only 39% funded with three days left. Kickstarter works on an all-or-nothing model. I felt defeated. I dreamed of some deep-pocketed supporter of the arts swooping in with an executive producer level pledge. “Anything can happen,” became my mantra, but I’m not sure I really believed it. As anyone who has ever participated in a fundraising campaign knows, it is hard work, and tiring. Tired I was. But that very day, something started to happen. A village – our own village of Nyack and a virtual online village of makers and magicians – formed up around us. Facebook shares and tweets started spreading like wildfire. People were rooting for the underdogs. I felt a resurgence of energy. In a whirlwind of just two and a half days, our pledges more than doubled, from $13,683 to $36,432. Finally, just three hours before the campaign would end, we reached our goal, and funding was secured for the little-film-project-that-could.
In collaboration with local filmmaker, Kal, Katie successfully raised over $35,000 via Kickstarter to create a feature length version of the acclaimed short documentary, Building Magic, about local children’s hero, her husband, Mario the Magician. Filming for the feature film begins this summer.
See also:
- Local Arts Index: Mario The Magician, 7/13/2013
- Local Arts Index: Kal, 7/27/2013