Each balloon represented someone whose life has been impacted by leukemia, lymphoma or another blood disease. White balloons represent survivors, red is for supporters and gold balloons are in memory of someone who was lost to to cancer.
Funds raised by the event support blood cancer research, distributing free educational materials for patients and families and providing financial assistance for patient transportation and medical expenses.
Sources: The Leukemia & Lymphoma Society, Journal News
Photo Credit: Richard Kavesh